Why your business needs responsive website?
You surely know saying “What you see is what you get”. Paraphrasing it from the perspective of e-commerce, you will get something like – the better, the more modern your company website is, the greater are the chances that you will earn a new customer, in other words, you will make more money. But what kind of website will work for my business the best, you will probably ask. The shortest and most accurate answer is – responsive one.
Americans are famous for lots of sayings, matching variety situations. Many of those saying are timeless, which means that they can be successfully used in times of the explosion of online businesses. “Adapt or die” or “If you cannot beat them, join them” can be quoted as examples. You cannot ignore the fact that more and more businesses, financial transactions are and will be carried out in cyberspace. You also cannot ignore the fact that usage of internet has changed and will change. There was a time when pages were viewed ONZ on PCs, then laptops, netbooks caused brief confusion in the market in this regard. Then came the explosion of tablets and smartphones, and we can only imagine what innovators and scientists will come up with in the upcoming 10 years. In the first years of 21st century people enjoyed benefits of the internet mostly while being at work or at home. Today everyone can easily be online 24/7.
Reasonable and responsive
Paraphrasing title of the Oscar-winning film “Sense and Sensibility”, it is necessary to emphasize the key issue here – either you will be sensible and invest in responsive website, or with time you will become item in so-called “e-museum”. It costs money, why would I do that?! Probably many entrepreneurs will ask themselves this question. Counterargument can be presented in the form of a few questions – Do you mind increasing your chances of attracting new customers, to earn more money, maybe even for more investment opportunities and for creating new workplaces? All sane entrepreneur will give to all of them firm answer “no”. You definitely have to give such an answer if you are entrepreneur who claims to follow new technologies and is aware of constantly changing business environment around. Remember, try to look from the perspective of the customer, analyze, and draw proper conclusions. If there is an idea that has been replicated millions of times, it most probably did not happen without a reason.
What is responsive website plus some statistics
Responsive website is a web page designed so that it is adapted to the device on which it is opened. In other words, regardless of whether you use a PC or your smartphone, you will see it equally well. Its layout changes in a flexible manner, depending on the screen resolution. On mobile devices, you will not see, for example, the top banner, the same menus as on the PC. Unnecessary items simply will not be displayed on the screen of your smartphone or tablet. Responsive website is called for short RWD (Responsive Web Design).
Users are more and more demanding, they use their of smartphones and tablets more and more often, for increasing number of purchases / financial transactions online, and they want to perform all of those activities without any problem. That’s more – they also use mobile devices as in their line of work. Keep this in mind and make sure that your company website has been adapted to different devices. From a business point of view, the cost of updating and maintaining RWD will be smaller, it will also be easier to attract the customer and, above all, your company will be perceived as modern, going with the flow. Last but not least – remember that Google loves responsive websites and rewards them higher positions in search results!
At the end we have of some data for you to think about, taken from the report of mShopper 2.0, which was commissioned by Allegro and under the auspices of the Chamber of Electronic Economy, prepared by the company Mobile Institute. You know from it that:
- 75 percent of Poles active in the internet has a mobile device,
- On average, people in Poland have 1.7 devices connected to the internet
- More than 40 percent of Poles consciously and actively use a variety of mobile apps,
- 37 percent of internet users do mobile shopping,
- 53 percent of all e-commerce customers make purchases on their smartphones and tablets,
- 43 percent of online buyers do shopping on smartphones and 29 percent of them on tablets.